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Rory has spent most of his professional life in innovation and entrepreneurship, working with startups, corporates, universities, and small businesses to develop new products and services and embrace new ways of thinking.

He has a long MAP-adjacent history, first through working with Omny Studio which came through MAP's inaugural cohort in 2012, and then as part of the University's Carlton Connect Initiative, establishing the Melbourne Connect Precinct and hosting MAP at LAB-14.

As a business consultant and advisor, Rory has helped startups and small businesses in Australia and the UK identify and improve their product-market fit, build and refine their business plans, and secure private and grant funding to bring their innovations to market.

From time to time he also makes use of his formal education: a Bachelor of Arts (Political Science & Philosophy) and a Juris Doctor from the University of Melbourne, and a Certificate of General Management from the Stanford Graduate School of Business.