MAP Story: MAP People

The MAP Team

We live for big ideas – and those who chase them.

Maxine Lee

Accelerator Manager

Maxine Lee oversees the Startup Accelerator. With a supportive yet firm hand, Maxine leads each cohort of startup founders through the accelerator, managing selection and program content, and facilitates both local and global investor, mentor and channel partner connections for the teams.

With years of experience guiding founders through the highs and lows of the startup journey, Maxine offers advice and insight into what it takes to create and build a company – from ideation and business planning through to a thriving organisation. She is excited by the diversity of startups in Melbourne’s entrepreneurship community and seeks to continue to drive improvements within the MAP program and in the wider startup community.

An accomplished speaker often featured on entrepreneurship panels across Melbourne, Maxine has presented at Melbourne Knowledge Week, is a co-host of the Melbourne Female Founders MeetUp – the largest of its kind in Australia – and in 2016 represented MAP at the Incubation Summit hosted by UBI Global in Stockholm, Sweden and the Global Venture Lab Summit in Trondheim, Norway.

Prior to MAP, Maxine worked in brand consulting with clients in IT, supply chain and logistics across Australia. She has a background in market research and accounting, and worked to restructure a national non-for-profit organisation in 2013. Maxine first connected with MAP in 2012 while working on ‘Fabricate’, a platform to build exposure for fashion designers. Identifying a need to connect designers with funding opportunities online, Maxine took an initial meeting with MAP, and the rest, as they say, is history!

Maxine has a Bachelor of Commerce and a Master of Management (Accounting) from the University of Melbourne.

Contact Maxine about the MAP startup accelerator


Abena Ofori

Social Impact Manager

Abena Ofori is the Social Impact Manager for MAP. Abena manages a range of initiatives aimed at equipping entrepreneurs with the skills and knowledge to solve some of the great social problems of our world.

With a depth of international experience across social enterprise and not-for-profits including Aidha, Earth Hour and YGAP, Abena brings a fierce passion to her work and an unrivalled determination to challenge the status quo. Abena strongly believes that all entrepreneurs have the potential to incorporate positive social impact into their businesses. As Social Impact Manager, she shares her enthusiasm for social enterprise with others to answer the question on minds of many – how do I make a difference?

Abena is excited about the prospect of Melbourne’s social entrepreneurship scene and the dynamic growth that it is currently exhibiting. Her role at MAP is to infuse an awareness of social impact throughout our programs and to manage specialty programs to help to grow the sector more broadly in Melbourne and Australia.

Abena holds a Bachelor of Arts (majoring in Social and Urban Geography and minoring in Economics), and a Post-Graduate Certificate in International Development from The University of British Columbia, Canada. She also has an Executive Master of Arts from The University of Melbourne.

Contact Abena about social impact initiatives at MAP


Sarah Gundlach

Head of Marketing & Communications

Sarah Gundlach spearheads MAP’s marketing efforts and is responsible for MAP’s media, branding, communications, digital presence and major events to grow and engage the MAP community.

Working closely with MAP’s leadership, programs and event managers, Sarah’s focus is to attract quality talent into the MAP pipeline and to help identify new opportunities, programs and events that will help them act on their entrepreneurial ambitions.

Passionate about entrepreneurship and education, MAP is an ideal place for Sarah to work. With a background in Marketing and Communications across tourism, retail and the tertiary sector, she has a focus on customer service and quality educational content that pushes MAP to continue to develop and refine its programs.

Sarah particularly enjoys meeting the people behind the businesses and ideas – whether they are aspiring entrepreneurs taking their first steps through MAP’s entry level programs, or the famous faces that come to present to and inspire the MAP community. Another avid supporter of female entrepreneurship, Sarah first encountered MAP in relation to her research in that field, and hopes to share more founder stories to demonstrate that entrepreneurship can be a viable career for all.

Sarah has a Bachelor of Arts (Media & Communications), Diploma of Modern Languages (Spanish), Bachelor of Commerce (Honours) and a Master of Commerce (Marketing) from the University of Melbourne. She is also a sessional lecturer and tutor in Marketing and Communications at the University of Melbourne.

Contact Sarah about marketing, media or communications at MAP


Katie Liddicoat

Head of Signature Programs, Partnerships and Stakeholder Engagement

Katie Liddicoat is MAP’s Head of Signature Programs, Partnerships and Stakeholder Engagement. She joined MAP in November 2015 after a number of years with the Australian American Leadership Dialogue, a diplomatic initiative designed to deepen the understanding between Australian and American leaders. Prior to her work at the Dialogue, Katie was at Ernst & Young, earning her stripes in the corporate sector, having previously completed a Bachelor of Business Administration, majoring in Marketing, Business Management and HR at RMIT University.

At each stage in her career, Katie’s work has been characterized by a strong appreciation and knack for building lasting relationships, a keen eye for detail and an unrivaled ability to deliver great customer, client and event experiences.

Katie has extensive experience in event planning and management, public relations and partnerships. These skills are impeccably displayed throughout the year in relation to MAP’s suite of key events, including the startup accelerator launch and demo day, annual trade missions to Silicon Valley, and the pinnacle of the entrepreneurship calendar, the Melbourne Entrepreneurship Gala.

Katie is increasingly involved with the development of new partnerships and initiatives between MAP and the corporate, community and government sector, working directly with our formal partners to ensure both MAP and its partners are content.

Katie is passionate about strengthening the ties between the corporate, government and startup sectors, and enjoys showcasing the entrepreneurial talent that MAP and Melbourne’s startup ecosystem has to offer.

Contact Katie about events or corporate partnership opportunities


Lisian Teh

Development Manager

Lisian Teh is the Development Manager for MAP, responsible for all events and programs across the early stage pipeline, including Master Classes, the Velocity Series and Female Founder events. Lisian ensures we deliver high quality content, connect aspiring entrepreneurs with the right programs to develop their skills and help them launch their businesses.

Prior to joining MAP in September 2016, Lisian was a construction disputes and commercial litigation lawyer, and was previously an Advisor to the Office of the Premier of Victoria. Lisian was responsible for the Attorney-General, Consumer Affairs and Corrections portfolios, honing her impeccable skills in project management, team motivation and making things happen!

Lisian enjoys the challenge of scaling MAP’s programs to reach a greater number of startup founders and enthusiasts. Working closely with the Compass and Accelerator Managers, Abena and Maxine, she is relentless in her pursuit of improvement. If there is an efficiency to be found, a mentor or speaker relevant to our community, or an opportunity to be seized, Lisian has it covered.

Lisian holds a Bachelor of Commerce and a Bachelor of Laws form Monash University.

Contact Lisian about development programs or opportunities


AJ Clementine

Social Media Associate

AJ Clementine is a Melbourne based YouTuber who has become an activist for the LBGTQ+ community. Sharing her life, she talks about the importance of speaking up about mental health and living every day as your authentic self. With over 11,000 subscribers to AJ’s personal YouTube channel, and over 750,000 content views (and counting!), it’s no surprise this Social Media superstar was a featured creator of the first VidCon held in Australia in 2017.


AJ shares her social media expertise with the MAP community and its founders as our Social Media Associate. As our resident “Content Kween”, AJ, manages our social media channels and gives experienced advice and creative ideas to help our founders get the most out of their digital channels.

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